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YOUR FINANCIAL WELLBEINGIt all starts with a planWhere are you on your journey in life?
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YOUR TEAMEverything is better when you're not aloneWho are you choosing to join you on your journey?
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YOUR LIFE GOALSYou're never too young, or too old to live your dreamsPlanning your finances to fit in with your life
About Enriching Life
Enriching Life is not just our name, it’s what we do.
Enriching Life is a Liberty Life Affiliated Family Run Company. Established in 1996 by Des Yeats, it has grown to be one of Liberty’s leading franchises, rated as the number one Gold Franchise in the Country. We pride ourselves on employing only the highest calibre of individuals in the marketing of financial services, who meet the same passion, drive and determination that we follow. Our environment is stimulating, caring, positive and enriching. Our Purpose is to Enrich the Lives and Fulfil the Dreams of our Employees, our Consultants and our Clients.
We have teamed up with the charity organization “Reach for a Dream,” as we share the same purpose of ultimately fulfilling dreams. For every policy sold by Enriching Life, a rand amount is donated to Reach for a Dream to accomplish the dreams of young South African children.
About Liberty
Liberty has grown into an organisation with assets under management of R720 billion, insuring more than 6 million contracted lives. Liberty has a presence in 25 African countries, we have grown from being a South African life insurer to a Pan-African financial services company, offering asset management, investment, insurance and health products.
About STANLIB
STANLIB manages and administers over R608 billion assets for over 500 000 retail and institutional clients and we have a presence in eight African countries. We have a proud heritage and more than a 1000 years collective experience in our investment teams.
We Create Wealth.
Our generation, and those before us, have taught us to work hard for our money. But there is a new generation emerging, a collective of qualified thought leaders who have been turning the philosophy around... and making their money work hard for them. The changed (and changing) world in which we currently live allows us to either be overcome with choice (and cover our money with the mattress) or choose to use the technology and evolved thinking at our disposal to behave and choose differently to the generations that fortified the systems.
Our team at Enriching Life has the opportunity, experience and collective strength to help you develop strategies and a financial portfolio to create wealth.
We Protect Wealth.
What if your day doesn’t go according to plan? It takes just one second, one unexpected event, to change your life in an instant. We can't protect ourselves or our loved ones against sudden disability or critical illness. Accidents can happen anywhere, any time - to anyone.
Promises are important and it is essential to keep them. Here, at Enriching Life we understand the value of keeping such important promises. If you could protect yourself and your family against the financial repercussions of these unsettling realities - would you?
Our team has the advice you need, to choose the products you need; to help you keep your promises.
Top Liberty Franchise
Has been one of the top franchises at Liberty since the start
Best Inaugural Franchise
Won the inaugural Franchise of the year in 2009
Competition Winner
Have won all five team competitions at Liberty
Gold Franchise Status
Rated as a Gold Franchise
Top Gold Franchise
Number one Gold Franchise in the country
Largest Gold Franchise
Biggest Franchise in Cape Town
Most Productive Franchise
Most Productive Franchise in Cape Town
Top Planners
Consistently had a consultant in the top 20
Liberty's No.1
Has the number 1 consultant at Liberty
HELP US RAISE 1 BILLION RAND IN LIFE COVER
FOR THE REACH FOR A DREAM FOUNDATION
Our purpose at Enriching Life is to enrich the lives and fulfil the dreams of our consultants, our employees and our clients. The synergy between us and The Reach for a Dream Foundation is so comparable that it made complete sense to team up with their organization.
Help us grow their vision of giving hope to children who are fighting life-threatening illnesses, through the fulfillment of their dreams, no matter how big or small.
Here at Enriching Life, we have just launched a new and exciting campaign of raising One Billion Rand in Life Cover for the Reach for a Dream Foundation. Our goal in reaching this target is to secure One Thousand Clients who will leave One Million Rand of Life Cover in their Estates to the Reach for a Dream group.
Leave more than just a legacy, leave a gift of love and hope to those that have none and make a difference in their lives and the lives of their families today.
Please call us at Enriching Life to hear more about this unique campaign.
KEEP UP WITH OUR BLOGS
EXPRESSIONS OF LIFE & WORK

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Win back your weekend
Apr 5, 2021“Where did our weekend go?” Have you ever found yourself asking this question on a Sunday night or a few minutes after hitting snooze for the third time on a Monday morning? If you do – you’re not alone! Studies show that many people struggle with Weekend Anxiety Syndrome (WAS) or the Sunday Scaries… there … Read More

Protecting your income for a better outcome
Mar 29, 2021A few short decades ago, we lived in a world that seemed to have far more security and certainty. The rate of change was slower, and many assumed that if you stuck to the system, the system would look after you. Social security, income security and good health were taken for granted in developed countries. … Read More

Plan to fail
Mar 22, 2021It doesn’t make sense, but we need to have a plan for when things go wrong. People love to say that Benjamin Franklin once said that if you fail to plan, then you plan to fail. It’s not a bad quote, but as the world experiences some of the most significant disruptions in recent history, … Read More

Offshore shouldn’t be off-putting
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How to make a sustainable change
Mar 8, 2021All of us have moments in our life when we realise that we have to make a change. Sometimes change is something we choose, and sometimes it happens to us, forcing us to find a new way to cope. Making a sustainable change is something that we can choose – before life forces something worse … Read More

Ifs, buts and Bitcoin
Mar 8, 2021“If only I’d bought into Bitcoin in 2008…” “But, it’s not regulated…” “But, the bubble…” “Bitcoin – I don’t want to miss out…” Before engaging in any blog about Bitcoin, it HAS to be stated that Bitcoin is an incredibly risky investment that may or may not pay off. Bitcoin is a decentralised digital currency, … Read More

It’s Hue-Guh, not Hoo-Gah
Mar 1, 2021Hygge (pronounced hue-guh, not hoo-gah) is a Danish word used when acknowledging a feeling or moment as cosy, charming or special. This can happen whether alone or with friends, at home or out, ordinary or extraordinary. It’s about how the event makes you feel, not the event itself. From Danish cookies, cheese and pastries to … Read More
Your happiness is what
matters most to us.
I am not surprised to see the consistency and awards Enriching Life is receiving. They have 11+ CFP out of an adviser force of 35 and believe so much in CPD. Des Yeats & Craig Yeats bring strong leadership with the utmost ethics and conduct to the practice. They believe in quality advice and not product flogging and therefore enhance consistency of performance and sustainability. Des has guided me so much when I was a newbie and over the years and a man I respect and look up to and as recent as MDRT Hong Kong, I had the time to spend time with this industry Legend. Well done to Enriching Life for “Enriching” their advisors, clients and our beloved industry.
Kobus KleynThere are many financial advisors out there. But who can you trust? Craig is part of Enriching Life, a Liberty Life franchise… it’s owned by his family and he’s a director. He’s not going anywhere and that for me was the most important! I can trust him with everything from investments to my retirement funding! PHEW what a relief to have that sorted!
Jack Thonissen