About Enriching Life
Enriching Life is not just our name, it’s what we do.
Enriching Life is a Liberty Life Affiliated Family Run Company. Established in 1996 by Des Yeats, it has grown to be one of Liberty’s leading franchises, rated as the number one Gold Franchise in the Country. We pride ourselves on employing only the highest calibre of individuals in the marketing of financial services, who meet the same passion, drive and determination that we follow. Our environment is stimulating, caring, positive and enriching. Our Purpose is to Enrich the Lives and Fulfil the Dreams of our Employees, our Consultants and our Clients.
We have teamed up with the charity organization “Reach for a Dream,” as we share the same purpose of ultimately fulfilling dreams. For every policy sold by Enriching Life, a rand amount is donated to Reach for a Dream to accomplish the dreams of young South African children.
Liberty has grown into an organisation with assets under management of R720 billion, insuring more than 6 million contracted lives. Liberty has a presence in 25 African countries, we have grown from being a South African life insurer to a Pan-African financial services company, offering asset management, investment, insurance and health products.
STANLIB manages and administers over R608 billion assets for over 500 000 retail and institutional clients and we have a presence in eight African countries. We have a proud heritage and more than a 1000 years collective experience in our investment teams.
We Create Wealth.
Our generation, and those before us, have taught us to work hard for our money. But there is a new generation emerging, a collective of qualified thought leaders who have been turning the philosophy around… and making their money work hard for them. The changed (and changing) world in which we currently live allows us to either be overcome with choice (and cover our money with the mattress) or choose to use the technology and evolved thinking at our disposal to behave and choose differently to the generations that fortified the systems.
Our team at Enriching Life has the opportunity, experience and collective strength to help you develop strategies and a financial portfolio to create wealth.
We Protect Wealth.
What if your day doesn’t go according to plan? It takes just one second, one unexpected event, to change your life in an instant. We can’t protect ourselves or our loved ones against sudden disability or critical illness. Accidents can happen anywhere, any time – to anyone.
Promises are important and it is essential to keep them. Here, at Enriching Life we understand the value of keeping such important promises. If you could protect yourself and your family against the financial repercussions of these unsettling realities – would you?
Our team has the advice you need, to choose the products you need; to help you keep your promises.
MEET OUR TEAM
A RISING TIDE LIFTS ALL BOATS
HELP US RAISE 1 BILLION RAND IN LIFE COVER
FOR THE REACH FOR A DREAM FOUNDATION
Our purpose at Enriching Life is to enrich the lives and fulfil the dreams of our consultants, our employees and our clients. The synergy between us and The Reach for a Dream Foundation is so comparable that it made complete sense to team up with their organization.
Help us grow their vision of giving hope to children who are fighting life-threatening illnesses, through the fulfillment of their dreams, no matter how big or small.
Here at Enriching Life, we have just launched a new and exciting campaign of raising One Billion Rand in Life Cover for the Reach for a Dream Foundation. Our goal in reaching this target is to secure One Thousand Clients who will leave One Million Rand of Life Cover in their Estates to the Reach for a Dream group.
Leave more than just a legacy, leave a gift of love and hope to those that have none and make a difference in their lives and the lives of their families today.
Please call us at Enriching Life to hear more about this unique campaign.
KEEP UP WITH OUR BLOGS
EXPRESSIONS OF LIFE & WORK
“The only way to find permanent joy is by embracing the fact that nothing is permanent.” – Martha Beck. Over the last few decades, investment strategies have developed and evolved to move away from market-related benchmarks toward personal goals and outcomes. Modern investors are now creating plans that are more personalised and unique than ever … Read More
“As soon as we become aware of money, we develop beliefs about it, beliefs we cling to, sometimes for the rest of our lives, often at the cost of our souls.” – George Kinder What’s costing you more: what you do with your money or what you believe about your money? For many people, the … Read More
People often joke about the weather in Cape Town, saying that you can experience all four seasons in one day. And, if you speak to a local, you’ll know that regardless of how warm it is, they’ll always pack a sweater in case the weather turns. Still, as a top tourist destination, the weather doesn’t … Read More
Bruce Lee once said: Adapt what is useful, reject what is useless, and add what is specifically your own. It’s an exceptional quote that is profoundly helpful when working with a financial plan. However, the difference between our current situation and Lee’s is that in the 60s, it was much harder to access information. Now, … Read More
Financial planning is a complex and integrated activity that is often simplified in an attempt to make it more accessible. When we look at it as a lifestyle rather than an annual exercise, it’s easier to begin to engage with our financial plan in a more meaningful level. Saving and investing are two disciplines that … Read More
How much time do you waste trying to solve problems that haven’t happened yet? Many of us fixate on problems that might happen tomorrow, next week or several years in the future, and this is not what life and financial planning are about. Getting stuck in the future at the cost of living life to … Read More
Have you ever gone for a walk in the garden without shoes on? Remember what it felt like, as a kid, to come home from school – slip out of tight school shoes and walk barefoot? Whether it was on comfy rugs, soft sea-sand or lush grass, the sensation often felt so good because we … Read More
As our world becomes increasingly digitised, personal skills will become more valuable. Many salespeople call these the soft-skills and realise that the old-school hard-sell-skills are no longer as effective. People are less likely to be blown away by some widget and far more likely to remember the way that you’ve made them feel. It doesn’t … Read More
Your happiness is what
matters most to us.
There are many financial advisors out there. But who can you trust? Craig is part of Enriching Life, a Liberty Life franchise… it’s owned by his family and he’s a director. He’s not going anywhere and that for me was the most important! I can trust him with everything from investments to my retirement funding! PHEW what a relief to have that sorted!Jack Thonissen
I am not surprised to see the consistency and awards Enriching Life is receiving. They have 11+ CFP out of an adviser force of 35 and believe so much in CPD. Des Yeats & Craig Yeats bring strong leadership with the utmost ethics and conduct to the practice. They believe in quality advice and not product flogging and therefore enhance consistency of performance and sustainability. Des has guided me so much when I was a newbie and over the years and a man I respect and look up to and as recent as MDRT Hong Kong, I had the time to spend time with this industry Legend. Well done to Enriching Life for “Enriching” their advisors, clients and our beloved industry.Kobus Kleyn