We grow together, we Dream together
"Where purpose meets performance, and dreams become destiny."
Who We Are
Enriching Life is a proudly family-run Liberty franchise, built on heart, hustle, and human connection.
Since 1996, we’ve grown into one of Liberty’s top-ranked franchises; but numbers aside, we’re most proud of the culture we’ve built: one where people matter, dreams are nurtured, and purpose is real.
Whether you’re a client, a consultant, or a new advisor taking your first step into the industry; we’re here to support your journey, and enrich your life along the way.
Our Purpose
We believe real wealth starts with real relationships.
Our mission is simple: to enrich the lives of every person we work with; not just financially, but holistically. We empower our team to grow, our clients to dream bigger, and our community to thrive.
What we do
We help your money grow and protect your wealth. It isn’t about chasing quick wins. It’s about building a future that lasts.
Our financial advisors work closely with you to create a portfolio that aligns with your life, your goals and your values; while leveraging the tools and strategies used by the country’s top investors.
We help you plan for the unexpected, with tailored solutions to protect you and your loved ones from the financial impact of illness, disability or death. Because in a world full of uncertainty, peace of mind is powerful
Life happens; and when it does, being prepared makes all the difference.
Let’s help you make your money work as hard as you do.
Turning Hope into Reality
At Enriching Life, we’re all about helping people live their best lives – and that includes the littlest dreamers with the biggest hearts. That’s why we’re proud supporters of the Reach For A Dream Foundation, a crew of magic-makers who’ve been turning wishes into wow-moments since 1988.
Whether it’s flying in a helicopter, meeting a superhero, or getting the world’s coolest LEGO set, Reach For A Dream gives seriously ill children the chance to forget hospital rooms and focus on something far more powerful: hope.
Together, we turn brave wishes into beautiful realities, one smile at a time
Backed by Liberty Life
As a Liberty Life-affiliated franchise, we’re proud to stand on the shoulders of one of South Africa’s most trusted financial institutions.
With over 8 million lives insured and R850 billion in assets under management, Liberty offers the stability, scale and support we need to give our clients the best of both worlds; the trust of a national leader, and the personal touch of a passionate team.
Powered by STANLIB
Our investment strategies are backed by STANLIB, a leading asset manager with over R600 billion under administration across the continent.
With decades of collective experience and a future-focused approach, they help us deliver intelligent, tailored solutions to our clients; no matter what the market holds.
Representative of Liberty Group Limited
Liberty Group Limited is an authorised Financial Services Provider (FSP No.2409)
Contact
CAPE TOWN OFFICE
Enriching Life House, Block J1, Greenford Office Estate, Punters Way, Kenilworth, 7700, Cape Town, 7700
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